The previous Bristol Valley Theatre (BVT) site was too dark and gloomy for this highly energetic group of individuals. It was tricky to navigate as well. BVT came to Biznetix to refresh the design and revamp the look. Each summer the theatre presents five plays and musicals featuring actors, directors and musicians from NYC. BVT wanted to clearly call out all their summer offerings as well as introduce their tagline, “Live from New York to the Finger Lakes”.

Update the design to be lively, and entertaining. Make the call out of the tagline similar to the treatment of the SNL slogan. Predominantly display the shows through out the summer to make it easy to order tickets online. Have a series of rotating, “live” images throughout the summer. To reach a broader web savvy audience, include a newsletter subscription for frequent up-to-date news and offers.

Online tickets sales, kid’s classes, summer apprentice sign up, employment opportunities, donations, calendar of events, photo gallery, volunteer form, audience feedback form and driving directions to the theatre.

The goal was always to increase ticket sales and awareness of their theatre’s name and vast offerings throughout the summer. And to date, ticket sales are up 53% from last year. The feedback from employees, BOD and visitors alike love the new site! The overall comments from patrons thus far are positive.

“We are very happy with the new website design and look forward to incorporating more tools to increase benefits to BVT” said Artistic Director, Karin Bowersock. "I'm  proud of the new face we helped put out to the world and believe it has the potential to expand the reach of the marketing and programming efforts.