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Web Customer Portfolio - MacGregors

Situation

The MacGregors Web site now reflects and sense of fun, food and beer, which is exactly the appeal (and offerings) the owner wanted.  The old site not only lacked the entertaining, fun design aspect, but it also had no functionality. The visitor basically found out the locations, nothing else!

Strategy

Include a sense of fun throughout the site as well as show that they have food and beer on tap (of course).  The interior pages extend this perspective through extensions of color, imaging, and content.  We included features on the site that allows visitors to interact and correspond. Included simple navigation to allow visitors to get where they want to go quickly and easily.

Features

The home page design and interior pages are exciting and fun. The site features a loyalty card signup, contact form and driving directions. Biznetix created a custom "beer finder" which includes descriptions and ratings of visitors’ favorite beers. Which is an excellent way to keep beer aficionados coming back to rate their favorite beers.

Results

The website now has a refreshed, up-to-date design with increased functionality that not only allows visitors to interact but allows Macgregor’s to capture emails to keep customers posted as to upcoming promotions to help drive traffic in each of their various locations. Is it "BEER O'clock" yet?

Avoid the Risk  

We Are Your Aces in the Hole.

Click on an example from our portfolio to more details.